Who takes care of the image and communication of a company or corporation knows very well the technology that came to revolutionize the communication between brand, collaborators and public: Digital Signage. Technology that innovates the advertising of your brand or company, taking it where the target audience is.
Modern and dynamic, Digital Signage has come to stay and help companies from all branches to grow. Through the use of images, videos and animations, the digital media out of home gives an end to much of the dissemination on paper, reducing the environmental impact generated and making its brand more bold and attractive to customers.
WHAT IS IT?
Digital signage is the technology that opens countless possibilities for the brand or company to interact with the most varied types of audiences, including the internal ones, such as employees and suppliers. More agile than other forms of media, Digital Signage is in place – and everywhere – where the audience is.
This modern technology is responsible for complete tools such as Corporate TV, your company's own channel, and Indoor TV, which puts your brand in evidence at the best points of movement of people.
ESSENTIAL MODERNITY
The digital signage comes to bring solutions that obsolete media no longer respond to the demands of companies, brands and stores. In the digital age, those who invest only in printed resources are doomed to oblivion.
Proof of this is that in the year 2012 the digital signage was the second advertising media to grow in Brazil, with growth of more than 22% compared to 2011. That is, the digital signage was the bet of large brands that abandoned traditional means, such as newspapers and billboards, to invest in what the market demands: attractiveness, agility and modernity.
BENEFITS
If we could summarize the digital signage in three words, they would be cited above: attractiveness, agility and modernity.
Attractiveness, firstly, because it revolutiones how to display advertisements, reports, promotions, inside or outside companies, and, of course, in places of great circulation of people.
Transmitted on digital screens and totems, the content conveyed in digital signage tools is much clearer, personalized and "clean", as it gives an end to the paper options that end up being discarded very easily, such as flyers and flyers.
Transmitted on digital screens and totems, the content conveyed in digital signage tools is much clearer, personalized and "clean", as it gives an end to the paper options that end up being discarded very easily, such as flyers and flyers.
Secondly, we define it as an extremely agile media, since its most basic feature is to be everywhere. The digital signage products are present in courtyards, cafeterias, meeting rooms and other spaces of a corporation to optimize the internal communication of the same. And also found in the most varied spaces in which the demand of your business ask, such as: Malls, country clubs, bus stops, supermarkets, pharmacies, hotels, restaurants, lotteries. In this sense, they fulfill the role of informing, entertaining and disseminating their own or third party advertising!
And as we could not fail to emphasize, digital signage is the most modern option for your company. In full era of highly technological smartphones and tablets, it is natural that the communicative processes and advertising strategies also update: And the great solution that came to stay is the digital signage!
APPLICATIONS
In addition to being modern, effective and much more attractive than other media, digital signage shows that it has come to stay, since it grows 40% annually worldwide. Now that you know what it is and the benefits of this complete technology, get to know the main applications of digital signage:
FOR THE INTERNAL PUBLIC
The digital signage is the complete technology for corporations, factories and industries. Through the TV Corporate TV Player tool enables the delivery of advertising, information and entertainment in one product!
With TV corporate TV Player Internal reports – messages, workplace safety announcements, emergency warnings, memos and any kind of material that needs to be shared between the company's internal frame – are passed on where the public is in a way Attractive, agile and unified, that is, everyone receives the same information, avoiding mismatches and mistakes.
Due to these same characteristics, the corporate TV also shows an excellent tool to manage internal campaigns of social, philanthropic or endomarketing.
In addition to corporate content, digital signage for business solutions from TV Player also allows the delivery of news, trainings, training, entertainment and even advertising – own or other brands – within companies, ensuring More proximity and good relationship with the internal public!
Check out the key benefits of digital signage in corporate environments:
FOR THE EXTERNAL AUDIENCE
With the media known as Digital Out-of-Home (DOOH) Digital signage has renewed the way to highlight the brand of small, medium and large companies! Through the attractive and already cited screens and totems, advertising has the size, format and scope that your company wants and needs.
The TV Indoor TV Player, one of the main tools of digital out-of-home market, aims to dialogue easily and quickly with the client (or possible client). Indoor TV is the channel of your brand to display the offers of the day, promotions, forms of payment, advertising of own brands or third parties, security notices and other reports that need to be passed on to the consumer public, whether to promote sales, be For the company's good progress.
With the TV Player solution from DOOH It is possible to end the scraps and promotions made on paper, giving way to display videos, images, digital banners and even PowerPoint files much more presentable and easy to understand.
From microenterprise to network stores, all brands need to fit into the "digital standard" of communication, and digital signage is the most effective technology for those looking for a simple and complete solution!
Are you still having any questions about how digital signage can improve your company's communication and advertising? Chat with TV Player, we want to understand your demand! Please contact us.
Also learn about other more specific Digital Signage products in the TV Player portfolio.
The TV Player serves the entire Brazil offering the ideal digital signage product for your company, store, brand or business!
Suit corporate TV to the profile, interests and specificities of your company.
Learn about some of the options offered by TV Player:
