Digital Signage

CLIENT/SERVER ARCHITECTURE

Server (WEB):

• Content and Database Hosting: The server stores all media data such as videos, images, text documents and interactive applications that will be displayed on screens.

• Centralized Management: It also manages the settings of all connected screens, including scheduling content, software updates, and monitoring screen performance.

• User Interface: The web-based Management Panel allows operators/users to upload new content, create and edit playlists, set display rules and monitor the health of the digital signage system as well as the status of players from anywhere with access to the Internet.

Client (Windows, Android, AndroidTV):

• Receiving and Playing Content: Client devices, often small computers, Android hardware or even AndroidTV (media players connected directly to the screens), receive content from the server. They are responsible for displaying content according to playlists and schedules defined centrally in the web management panel.

• Dynamic Updates: Clients (players) regularly synchronize with the server (keep alive) to obtain content or updates, send their status, among other packages of health information and analytics from the client hardware, ensuring that the display is always up to date and relevant.

• Offline Operation: If the client (player) is without internet, they can operate in offline mode, storing received content to continue displaying it even without an active connection to the server. It will sync any changes as soon as the connection is reestablished.

• Connection: The connection between client/server (content management panel and players) is via the internet, 3g, 4g, 5g, LAN, radio... in short, any type of connection that establishes a machine-to-machine communication protocol. In the case of sensitive and corporate information, it travels within the client's own network, allowing integrations via API or Json.

• Adaptation to Context: There is the possibility of using and adapting the content displayed based on contextual factors, such as weather, general news, thematic topics, time of day or audience demographic data.

• Reporting and Analytics: The ability to generate reports on campaign performance, content display frequency and user interactions is another crucial feature, allowing for continuous optimization of communication strategies.

• Scale and Control: This model is ideal for large, geographically dispersed networks such as franchises or large networks, offering centralized control while distributing the content processing to local customers.

• Flexibility and Security: Updates and changes can be implemented quickly and securely through the server, reducing the risk of inconsistencies and errors. Using client/server-based Digital Signage TV Player software makes it easier to manage dynamic content across a wide variety of industries, such as retail, franchising, healthcare, fitness, education, hospitality and transportation, maximizing visual impact and effectiveness of visual communication.

HOW TO TEST/REQUEST A PLAYER DEMONSTRATION (Instructional Video)

To test the TV Player Platform, simply click here and follow the steps sent to the registered email. If you have any questions about the process, we are available on WhatsApp (click here).