Products and Solutions
Identity: A concept, several advantages
If you have a brand or company with more than one unit, you have heard and even applies the concept of identity in your business. But do you really know what that means?
Through visual material, which includes logo, colors, fonts, mascots and all the visual elements that your brand uses, the visual identity, as the name suggests, identifies your brand among the others, especially among competitors and, more than that, makes It be remembered anywhere you are!
The identity of its franchise, in addition to the visual part, also has the general attitude of the business, the work mode, the values worked, the type of attendance, in short, everything that makes its franchise be unique and, consequently, sought.
Digital and Identity
Talking about identity in the digital age seems somewhat delayed, since the franchises that do not yet put into practice the important strategy of being remembered and identified are already behind. But there are news in the digital world that can make this concept even more reinforced and simple to manage!
Board Menu
Digital Signage Technology offers several possibilities for brands and franchises from various sectors to communicate with the external and internal audiences. In addition, they also supply specific and general demands for these ventures and businesses. That's the case with the visual identity.
To reinforce your brand identity you have a complete and extremely agile tool that will, in addition to standardize and highlight your franchise, make everyday life even easier: the Menu Board Digital TV Player for franchises!
The Menu Board is the Digital Signage tool created especially for companies that need to communicate with the public in a precise and urgent way – such as in the case of fast food restaurants, for example, which need to display prices and information to all customers of a Only once, legibly and attractively.
Through Flashers and modern digital screens, the Menu Board Digital TV Player Displays prices, warnings, information, menu, offers, lightning offers, promotions and other notices and reports that your business needs to communicate.
And as we live in a totally visual era, where the image is the soul of the business, the Menu Board Digital TV Player not only "evidences" its products, does much more than that! When viewing products, services and highlights, the Menu Board enhances the sales process, since your customer is already starting to consume your product visually – literally with their eyes – before they even start buying.
Think of the case of a fast-food network, for example, which uses the menu board: With the snacks exposed in animated panels and well presented, the consumer is attracted by the image and decides to buy it at that time, since the digital menu has Product photo and other necessary information. Practical, huh?
But what about I.D.?
At this point you should be wondering: "The usefulness of TV franchise I understood, but where does the identity enter in this context?". Identity is the strongest point of this instrument!
In network companies, with well established branding and branding, franchises and/or units can display information in a standardized way, establishing a visual and informative link in each of the stores in that network. If your customer was in a store and visit another unit in another state or city, he will quickly identify the brand, after all, the presentation of both is the same.
And this also represents the standardization of the work mode and production of your company. Through screens positioned in internal environments – that is, for the appreciation of the collaborators – you also unifies trainings, security measures, rules and qualifications.
Just as the Board menu streamlines communication with the consumer public, the TV Player tools for internal communication enable the employees and managers of the franchise to receive the most varied reports relevant to the work routine within the Environment. Here are some examples of what can be passed to the network drives:
Don't go this way!
In addition to unifying the brand identity, TV franchise TV Player still enables the management of the entire network through a single online and intuitive system. With just one modification, you can change the tabulated prices and valid information for the entire network – and if you need the information to be different, despite the same branding, the tool also allows each store to have autonomy to change and submit your information. Whatever your network's working mode, it finds a solution on TV Player!
If you are thinking that your network is small and/or has no visual identity, do not dispose of this important digital instrument! With TV franchise you can make the identity and brand pattern spread much faster and more comprehensively, as they are present at the point of sale and within the workplace, being read by all customers and collaborators!
The time has come to turn your business, don't you think?
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